Avatar photo
By Darryl Stewart

Why not Medicine Hat?

By IBEX Staff

Yesterday morning one of the IBEX payroll Goatbuzzsters had an interesting idea.

“Why don’t we try focusing most of our marketing efforts on one place for a while?”  This seemed like an interesting idea to the rest of the IBEX Goatbuzzsters.   Goatbuzzsters is the name of the marketing team here at IBEX.

We decided quickly on Medicine Hat Alberta.  Not too big, not too small and a place none of us knew very much about.  We had all driven past many times.  Why not stop and smell the roses, at least figuratively and if this goes well maybe literally?

For the rest of the day, as news spread around IBEX herdquarters about what we were up to, one question kept emerging.  “Why Medicine Hat?”

At first us Goatbuzzsters started trying to give a rational answer, but by the end of the day we had come up with an answer that seemed to put the discussion to an end.  We would say right back with confidence and gusto “why not Medicine Hat, you got a problem with that?”  Problem solved.

So with the rest of the IBEX Payroll Herd officially backed off, now we can go to work learning about Medicine Hat and seeing if “twice as good for half the price” resonates in the Gas City.

On day one of our efforts we did some research.  We learned that Blake Pedersen of the Wild Rose party won the last provincial election in April and we learned there are literally hundreds of businesses in Medicine Hat that IBEX could work with.  We added sixty of them to our database and sent out emails to see if anyone would be interested.

What do you know about Medicine Hat?  Have you ever been to Medicine Hat?  Do you know anyone from Medicine Hat?

Today is day two of the Medicine Hat project.  Stay tuned for updates!

  1. I’ll always remember Medicine Hat fondly for being our salvation for our first road trip with our kids. They were 3 and 5 and it was before anyone but the rich and famous had video capabilities in their cars. The only way to keep our kids happy was the promise of the water slides in the hotel at Medicine Hat.

  2. I went to University in Lethbridge and used to visit Medicine Hat – it is a completely beautiful city filled with warm people, from what I recall! IBEX will fit right in!
    Cheers, Deri

  3. I’m looking forward to having some fun in Medicine Hat!

    Cheers Brad

IBEX Payroll extends our profound respect and immeasurable gratitude to all the ancestors and keepers of the land on whose traditional territories our work takes place. We acknowledge that we are on Treaty 1 territory, the traditional gathering place of the Anishinaabe, Cree, Oji-Cree, Dakota and Dene people and the traditional homeland of the Métis people. This land is sacred, historical, and significant. 

Every time we acknowledge this truth, we have an invitation and an opportunity to reflect on the wrongs of the past, what we do in the present, and what we can do to continually honour the people whose lands and water we benefit from today. 

This statement only acts as a first step in honouring the land we reside on and its peoples, and must be paired with education, understanding and informed action.