By IBEX Staff
Yesterday morning one of the IBEX payroll Goatbuzzsters had an interesting idea.
“Why don’t we try focusing most of our marketing efforts on one place for a while?” This seemed like an interesting idea to the rest of the IBEX Goatbuzzsters. Goatbuzzsters is the name of the marketing team here at IBEX.
We decided quickly on Medicine Hat Alberta. Not too big, not too small and a place none of us knew very much about. We had all driven past many times. Why not stop and smell the roses, at least figuratively and if this goes well maybe literally?
For the rest of the day, as news spread around IBEX herdquarters about what we were up to, one question kept emerging. “Why Medicine Hat?”
At first us Goatbuzzsters started trying to give a rational answer, but by the end of the day we had come up with an answer that seemed to put the discussion to an end. We would say right back with confidence and gusto “why not Medicine Hat, you got a problem with that?” Problem solved.
So with the rest of the IBEX Payroll Herd officially backed off, now we can go to work learning about Medicine Hat and seeing if “twice as good for half the price” resonates in the Gas City.
On day one of our efforts we did some research. We learned that Blake Pedersen of the Wild Rose party won the last provincial election in April and we learned there are literally hundreds of businesses in Medicine Hat that IBEX could work with. We added sixty of them to our database and sent out emails to see if anyone would be interested.
What do you know about Medicine Hat? Have you ever been to Medicine Hat? Do you know anyone from Medicine Hat?
Today is day two of the Medicine Hat project. Stay tuned for updates!