By Spencer Yarnell Head of Spreading The Herd Word
It’s the dog days of summer, aren’t we all feeling a little lazy?
Well here at IBEX we’ve found a way to turn lazy into something both us and our customers can appreciate. We’ve started giving personalized training seminars to our customers to help them not only learn our payroll system but get a good solid grasp of how it can work for them specifically.
But ‘Spencer!’ you say, “giving seminars doesn’t sound lazy at all!” Ahh my friends just wait, the coup is coming! When we give customers a personalized training session (rather than a generalized and coma-inducing manual) we find that they can take care of more of their payroll on their own and are generally more satisfied with the system. More satisfaction and competence means that we have less service calls to answer and are thus… Less busy! Or as I would put it lazy in the best way! (Lazy and effective, the cornerstone of my University education) Don’t get me wrong, we love helping our customers out but we know that they would rather be able to do it on their own. I mean it saves them time even if Kevin and the Alpine crew are remarkably charming.
So by offering a training session we save our customer and ourselves time, everyone wins!
The takeaway from all this I see is that with such an emphasis on the value of time some of the best strategies are those that can save the time of both the consumer and the business, and its funny how often a strategy that saves time for a customer can also save time for the business.